About Shadow: The Friendly Dog

Shadow was never just any dog. From early on people would stop us in the street take photos and ask loads of questions. For a 70kg Cane Corso his calm energy always caught people off guard. It’s like he knows he’s built different.

We started sharing clips online and things took off fast. From viral jump scares to meeting artists and starring on set Shadow has become one of the most recognisable dog across the UK especially around Manchester. With over 38 million views on a viral TikTok video it’s clear Shadow’s appeal goes way beyond just his size, it’s his personality that truly shines.

He’s just turned 2 and still turning heads every time we step out. This is only the beginning Shadow is carving out a unique place in the media world and he’s only just getting started. Whether it’s collaborations music videos or brand projects Shadow brings something unforgettable every time.

The Story Behind Shadow

Why We Share Videos

We post our videos to challenge the usual ideas people have about big dogs. Many people see dogs like Shadow and immediately think they’ll be scary or aggressive, yet that’s simply not the case. Shadow is calm loving and just wants to be part of the fun. He’s more likely to make you smile or want to give him a cuddle than anything else.

By sharing real moments whether it’s him playing meeting new people or just chilling out we want to break down those misunderstandings. It’s about showing that size doesn’t equal danger and that every dog deserves to be seen for who they really are. Our goal is to change the way people react to big dogs and help everyone feel more comfortable and confident around them. In the end it’s all about respect, kindness and understanding.